The Question That Started Everything
I was studying Software Engineering in Turkey when the idea for Ulter first took shape. I kept running into the same question, over and over: why should anyone have to juggle multiple different websites and apps just to figure out which AI model actually fits what they’re trying to do? Every model had its own tab, its own login, its own quirks — and the average person was left guessing. That question never really left me, and it’s the reason Ulter exists today.
Founding Ulter
I founded Ulter together with a small group of friends — Ahmed, Rami, Omar, and Sara. In the beginning, I assumed the hard part was behind us: we had the idea, we had the team, and I thought the rest would simply follow. It didn’t take long to learn otherwise. Building a company is a different kind of hard than having a good idea, and after a while, one by one, the group I started with moved on and left the company.
Staying the Course
I stayed. I became CEO not because that was the plan from day one, but because the vision was never something I was willing to let go of. Losing the original team could have been the end of Ulter — instead it became the reason I had to get more serious about it: about the research, the architecture, and the long-term direction of the company.
The Vision
Everything I work on — every research direction, every experiment, every design decision — comes back to one goal: making AI easy for people. Not easy in the sense of “simplified until it’s shallow,” but easy in the sense of removing the friction between a person and the model that can actually help them. That’s the thread connecting the original tab-juggling problem I saw in Turkey to every research line described in the research log.
Making AI easy for people — by removing the friction between a person and the model that can actually help them.
Moving to Canada
At a certain point I made the decision to move to Canada to incorporate Ulter there. Canada is my home country, so it wasn’t just a legal or strategic choice — it was about building the company on ground that actually felt like home, with the stability and legitimacy that comes with incorporating somewhere I belong.
This story will grow as it happens. The next part of the journal is the research log — every piece of research behind Ulter, what it is, why it matters, and how it moves the vision forward.