How it was founded
I founded Ulter together with a small group of friends — Ahmed, Rami, Omar, and Sara. In the beginning, I assumed the hard part was behind us: we had the idea, we had the team, and I thought the rest would simply follow. It didn’t take long to learn otherwise. Building a company is a different kind of hard than having a good idea, and after a while, one by one, the group I started with moved on and left the company.
I stayed. I became CEO not because that was the plan from day one, but because the vision was never something I was willing to let go of. Losing the original team could have been the end of Ulter — instead it became the reason I had to get more serious about it: about the research, the architecture, and the long-term direction of the company.
Who’s here now
Where the company is registered
At a certain point I made the decision to move to Canada to incorporate Ulter there. Canada is my home country, so it wasn’t just a legal or strategic choice — it was about building the company on ground that actually felt like home, with the stability and legitimacy that comes with incorporating somewhere I belong.
About this journal
This journal doubles as the raw material for the Ulter blog — the founding story in My Story, and a running research diary that explains not just what I’m building, but why each piece matters and how it connects back to the original idea. As more research comes in, this site grows with it.